It has honestly taken us ages to get our blog started. For some reason the act of sitting down and writing felt like a time overhead we could ill afford, yet we knew that the information we had to share would be useful to our audience and could potentially save us time in the future.
Both Tony and I regularly find ourselves answering questions on subjects we know a surprising amount about. People send us personal messages, emails and sometimes just Facebook posts - and we always take the time to answer. Often though, it is a question we have encountered before and I knew that if we took the time to write an in-depth response we could help more people get the answers they are looking for.
So, here it is. Our blog.
Now, I know that there is still a school of thought which says that blogging is a little out of date. Social media and so-called micro-blogging is so prevalent these days and with attention spans reducing, it seems that many people don’t have time to read much more than a few lines. But we disagree.
Personally, I think the tide is turning - and there are an increasing number of people who are looking for more than just the headlines.
Despite procrastinating when it came to publishing our own blog, we have always advised our customers to use them. The benefits of having a blog on your website far outweigh the time investment and so, in an effort to practice what we preach I decided that our first blog post should cover the reasons why we believe that blogging should be a vital component of your marketing strategy and of course, show you how to get the best out of it.
Blogging is a great way of driving traffic to your website and increasing your SEO. Boosting your website up the rankings by regularly posting fresh content without having to consider huge website changes and still getting your page seen sounds like a dream come true doesn't it?
If you have ever scratched your head, trying to think of a subject to share on your social media channels then blogging is your answer! Giving your audience what they want, adding value to their interaction with you and a reason to click through to your website.
Unlike most social sites, your website blog is far easier to search and any comments arising from what you write will be more visible and less transient than a LinkedIn, Instagram or Facebook response.
Getting your blog seen can be as simple as choosing the right keywords. Most blogging platforms will allow for multiple keywords and categories, and putting a little thought into which words you want to associate your business with will certainly help your audience to find you. Of course regularly updated content and targeted keywords is vital in making sure that Google finds you too and gets your site on that coveted 'first results' page.
Engaging and well written articles will also go a long way to raising your reputation.
Providing that the information you are sharing is accurate and trustworthy then you can begin to position yourself as a leader in your industry, and improve the relationship you have with your audience by offering them something for nothing. Your blog gives you the opportunity to create relevant content for your customers and it's a marketing tactic you can exploit to drive traffic back to your website.
Those who sell products and services can share advice about new products, tips and technique and industry trends. Network marketeers can also talk about products as well as their business opportunity, moving away from spammy and repetitive postings on social media and establishing themselves as someone with superior knowledge and as a trusted source of advice.
Whatever your specialism, being in a position to demonstrate your expertise will increase confidence and engagement - ultimately resulting in more sales as customers come to YOU first because they believe you know what you are talking about.
When it comes to subjects for your blog entries, try to let it come naturally. What kind of questions do your customers ask? What subjects do you find yourself waxing lyrical about when your friends get onto a subject that is close to your heart? What do you wish your audience knew already?
For me, the subject of Facebook ‘jail’ and the use of social media in general is something I can talk about non-stop. It makes sense for me to channel those thoughts into something less transient than a chat over dinner or an answer to a private message. As a visitor to our site you can expect to see lots of posts covering these subjects over the coming months.
So what do you think? Is blogging an outdated concept or a great way of sharing your knowledge with a wider audience?