Not just a blast from Emma's childhood past (surely you remember Philip Scofield back in his Saturday morning days?) these days everyone is talking about Facebook Live and how it changed the Face of social media in 2016. Before we start asking 'What's Next?', let's have a look at how you can better use this technology to promote your business.
We all know the power of film, and how it can be used to increase engagement on your social media and websites, but Facebook Live has made it easier than ever to step out of your comfort zone and broadcast direct to your audience.
Simply follow some the tips below and soon you will be shooting and sharing your own videos and making the most of the commercial advantage that LIVE video can offer.
Start building an audience in advance by sharing the fact you are planning to go live! Find out before hand what your viewers would like to see and plan your broadcast around their responses.
Look them in the Eye!
Move the phone or tablet up so you are eye level with the camera. This avoids odd shadows on your face and stops people getting an ugly up the nose shot!
Never use the phone or tablet stand. They often pitch it at an unflattering angle. A bendy clamp or a tripod will fix it at the right level and stop it wobbling or falling over!
The Right Light!
Find good light. Natural light is always best, so a window which faces North is great during the daytime. Failing that, a decent selfie light on your camera will help. Overhead lights are not great but if that is all you have then tape some white paper to the wall in front of you. This reflects light back onto your face. You can also buy proper reflectors for this purpose and they only cost about £7 from Amazon. If you have selfies to do, then get outside on a cloudy day or stand by that North facing window to do them.
Up Close and Personal
Get close to the camera. This helps with sound issues and makes the most of the frame. All that white space behind your head is wasted and the camera won't know what to do! The camera on your phone automatically compensates for the light conditions, and if 2 thirds of the frame are taken up with white ceiling or walls, it will close down and under expose the subject (you!) if you get closer, the excess white is reduced and you will become far better lit.
On the same note, you might like to consider turning the phone round so that its in landscape mode rather than portrait. It helps make a more comfortable viewing experience for those who are watching you back on a landscape device (ie most computers and tablets), otherwise 2 thirds of the screen are taken up with black stripes. Facebook Live used to broadcast in a square format but that has changed - because even they realised that most computer screens are not square!
The people who watch you on Facebook are likely to be your friends and customers. They want to see you, being you and they wont care that you don't look perfect. Many MLM Products sell without paid advertising because they use real people as their advocates and very few of us (even me!) are model perfect.
Tony's 3 Point Plan
Make a plan. Choose a topic, and then go for it. Do not write a script and be natural.
I have been teaching interview techniques for more than 30 years and I have always advocated the use of a '3 point plan'. This is an A4 page with 3 bullet points on it. Point 1 is your first message. Point 2 is your second message and Point 3 is your final call to action. In its simplest form, it is just a reminder of the purpose of the video to keep you on track. You can veer off depending on what people ask or what pops into your head or if you have a 5 year old who wants to talk about the toilet - but the plan will help remember what you want to cover. The call to action is what you want people to do as a result of your video. Remember to tell them! Even if it's 'tell me your favourite shade' or 'give me a thumbs up'
Action and Reaction
Viewers can comment on your broadcast and you can read it LIVE as it comes in - this is a great opportunity to engage with your audience and gauge whether your video is being well received. You can answer questions, and ask for reactions in the form of likes or hearts. Each reaction increases your engagement score and helps build your audience.
Facebook Live is the golden ticket of the Facebook Algorithm. What that means, is that currently, Facebook will prioritise live video above all other posts. So if you want to get more viewers on your business page or even get some of your Facebook followers notice you then 'Going Live' is where it's at!
Of course, this will all change when the next big thing comes along. What will that be I wonder? Don't get left behind. If you are not using Facebook LIVE, yet I bet your competitors are.
Give it a go and let us know how you get on! The hardest part is pressing the 'Go Live' button for the first time but after that it really is easy!
Try it for the first time in private by setting the privacy setting to 'Only Me'
To go live using Facebook using a mobile app:
Tap What's on your mind? at the top of your News Feed
Tap Live Video
Write an good description for your broadcast - it helps people know what to expect!
Tap Go Live to begin your broadcast
Tap Finish when you want to end your broadcast
You can also go live in a group, Page or event by tapping Write Something or Say Something and then tapping the Live icon.